I think it's really nice of Microsoft to go out and fund all these independent studies to determine the relative merits of Windows vs. Linux. I mean, because Linux is free and all, the opensource community can't really afford to spend the money to fund these complex studies by high-profile analysts and IT think-tanks.
But fortunately for us, Microsoft *can* afford to do so! It's really amazing how they can spend all this money on marketing, advertising, touring the countryside, etc., and *still* be more affordable than Linux, which has none of these added expenses. How do they do it?
Well, if I were Microsoft, I'd commission a think-tank to study the issues. But since I'm not, I'll just naively assume that they must find a way to pass the costs along to consumers and OEMs.
Come to think of it, that might also explain why it's Bill Gates--and not Linus Torvalds--who is worth billions of dollars. Hmm...